Use of QR codes in Social media campaign | Digital Clicks Blog
We've had many debates in the Digital Clicks HQ over the use of QR codes. Do people know what they are? Do people know how to use them? Can people be bothered to use them? On the tube, I saw an advertisement on the boards that run above the seats and was thinking to myself, ‘I don’t have a signal on the tube, so what use is a QR code?”? QR Codes are becoming increasingly popular across traditional above-the-line media such as magazines and billboard advertising, but can they catch on? They are a very unattractive feature of any design, but they do have to be prominent for people to see them. It seems as though they are beginning to catch on, but in a small sample survey of 20 people, we asked, only 3 people knew what they were. It appears that when considering the integration of your offline and online marketing campaigns, QR codes can come in quite handy. One thing I love about QR codes is the power to direct someone to any nook or cranny of your website, e.g., if you have a huge URL linking to a specific product in a specific colour that is deep within your website, by using QR codes in your ATL marketing, you can quickly direct them straight to the product without the user having to type in a huge URL in. One thing that needs to be looked at is how you make a QR code look nice on an ad. Generally, they make an ad look ugly, but some brands have pushed the boundaries to create engaging and creative solutions. Directing users to social media websites helps to enhance the exposure of your brand. It is becoming more apparent that brands are directing users to social networking sites as a core part of a marketing strategy; QR codes can simply help people get to where you want them to go quicker. The real question is, will smartphones make it easier to use QR codes?