Live Website Chat | The Digital Clicks

What is it? Website Live Chat Support Software is part of the technological revolution that, alongside social media and online marketing tools, is becoming frequently used by companies to engage their clientele in new and innovative ways. Following in the footsteps of Twitter, which has fast become a major marketing tool with companies that allows anyone the ease to investigate their brand by 'following' them and 'tweeting' questions, opinions, or issues directly to their source. Live Chat goes one step further by allowing you to establish interpersonal relations between your site and your clients. The software enables a 'chat' feature to pop up when you go to a company's website and uses the 'real-time' connection to chat between the company and the consumer. Visitors are then able to ask questions to a virtual assistant who can help direct them, whether that is answering a question or promoting a product.

Why use it? The predominant USP of live chat on websites is that it can turn visitors to your website into customers. Features of this service, which include 'real-time' chat, as well as being able to measure performance by using the information provided as a result of these 'chats', create statistical information to improve marketing strategies. Hugely beneficial in an online market facing constant pressures to keep ahead of competitors by using the latest technology. This latest surge in technology will increase any company's online presence as it provides potential customers with the intimacy of a small boutique and one-to-one customer service without leaving their computers. There are a whole range of benefits that come with the use of this service, with ease of use for consumers and companies interlinked with the revolutionary way of providing personal customer service. Focusing on what the people who do visit your site regularly want gives companies and clients a wider field in which they can communicate and reveals opportunities to understand one another's needs. Through monitoring the traffic to your site, you can also gauge what times are the most popular to be online and when your site experiences the majority of its visitors and sales, and therefore be prepared to provide these potential consumers with the knowledge of your products directly with online support there and then, instead of directing them to FAQs. The most obvious benefit of this system is that you will most likely be able to increase your sales by being there for your customers and pushing through a purchase just as you would in person.

Overall projection This system is easy to use and provides the customer service that is usually lacking on websites. It is the perfect way to stay in touch with the thoughts and needs of the customer and how to attract more people to your website by developing from the information gained during live chats. The majority of this software can be downloaded in a diverse range of languages and has already seen very positive feedback from both the company and the consumer. Check out www.olark.co.uk.

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