WHY YOU SHOULDN’T IGNORE GOOGLE SEARCH CONSOLE
The Search Console allows you to monitor your site’s relationship with Google Search Results and can help answer questions you have about your website’s performance. Site enhancement is also achievable too through the service’s ability to: – Identify errors that be subsequently remediated such as 404 “Page not found” – Submit a robots.txt file and sitemap to be crawled by the search engine. If sitelinks (links that appear under the main search result (usually a site’s homepage)) are shown on the search results page when searching for a site then Google Search Console can help here. First and foremost and long story short, Google doesn’t say exactly how to get sitelinks on the results page. Google Search Console does however give the option to demote a sitelink URL which means that it will become less likely to appear. This is particularly useful if you feel that a sitelink page is not beneficial to a search engine user and is not likely to enhance click-through-rate. Hint – pave the way for the most valuable pages to appear as sitelinks. To get a thorough insight into the organic traffic (traffic generated from a non-paid means) of your site, the console’s Search Analytics serves to report important metrics such as: -Popular search queries that visitors arrive through. -Average position of certain pages. -Average click through rates. But it doesn’t end here. Search Console can help analyse the link profile of a site – and if you love excel – can provide a downloadable table containing who’s linking to your site and the pages being linked to the most. Mobile, mobile, mobile. It’s all you hear these days isn’t it. It’s no secret that website owners should strive to optimise their site for mobile devices (considering it now has an impact on search rankings!) and Google Search Console can prove advantageous to this process. It is possible to highlight potential mobile usability errors and from here you can learn about and fix them. You may well ask “Is Google Search Console suitable for me?” Well we can let Google’s help centre answer that question for us… Anyone with a website! Nevertheless, if you are apprehensive towards Google Search Console and want to improve performance of your site and business in the local area then get in touch with a local SEO company whose expertise could prove invaluable. Thanks for reading our ‘Why you Shouldn’t ignore Google Search Console’ article. Be sure to visit the rest of our Digital Marketing Blog for all the latest happenings in Digital Marketing. We’re Digital Clicks, SEO specialists working in Cambridge with clients across the whole country. We specialise in SEO campaigns, especially when one wants to optimise for a local SEO campaign in Cambridge. For more information, any help or advice for your campaign or to know more about how we work, don’t hesitate to get in touch with one of the team. Error: Contact form not found.