by samPPC is an acronym for Pay Per Click. It is a type of paid advertising. Every time a user clicks on your advert, you pay your search engine a small fee. This fee can come out of a prepaid amount, or be taken straight out of your bank account, but either way you set your own limits on how much you...
by samA big problem that many digital marketing services found when using AdWords was the enormous task of keeping on top of writing and maintaining all their ongoing ad campaigns. If you were working for a company that had a very big range of products, it was simply a never-ending challenge to keep...
by samIn an effort to match the social media giant Facebook in the PPC search engine marketing game Google has pushed the boat out adding a +1 button to all adverts that are run on the company’s display network. There are a number of reasons this should be considered good news by advertisers. One...
by samGoogle has recently introduced an improved AdWords system for all who make regular use of their PPC campaign to improve performance, traffic, and conversions on site. PPC is a great way of generating good quality hits; however, historically it has been semi-prohibitive in delivering the most...
by samThere is often confusion from those inexperienced in online marketing over the difference between running a pay-per-click AdWords campaign on the search network or the display network. If you are wondering yourself quite what the difference between the two is, you’re in luck; the answer is...
by samNegative keywords are a very important part of any successful PPC advertising campaign. Having negative keywords in your keyword list means that your ad will not show when searches that include those terms are used. Is this beneficial or not? Some of you may be wondering. It is very...
by samWhat is PPC Optimisation? PPC (Pay Per Click) optimisation can be an effective way for companies to advertise and market their messages to prospective customers within 70 characters or so. This limit in length has forced advertising agencies to be more creative with their marketing...
by samEver been caught up in a phishing scam? Or been redirected to one of those websites that takes about a hundred clicks to leave, yet you still feel uneasy that you may have caught a virus from even being on the site? I believe the majority of internet users have been stuck in similar situations,...
by samI am guessing when someone mentions social media marketing to you, the networks that immediately come to mind are Facebook and Twitter, right? I mean, why would you go anywhere else? LinkedIn, while not quite as popular as the other two, has reported a user base of over 100 million strong. Now...
by samWhen running a pay-per-click ad campaign, you are forever trying to increase your return on investment. You can spend a lot of time monitoring your campaigns to make sure your ads reach the correct target audience, and this can be a pain. However, help is at hand; Google AdWords is constantly...