Atlas Bank/Brand/2024
Money Talks Different
Rebranding a fintech startup as the bank that actually gets you.
The Brief
Atlas Bank was another fintech with a nice app and no personality. We gave them one. A brand voice that was sharp, honest, and unapologetically on your side. From OOH to social to in-app moments — every touchpoint reinforced that Atlas isn't just another bank, it's your bank.
Results
+420%
Account Sign-ups
4.9★
App Store Rating
78
NPS Score
Services
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