STRAIGHT
ANSWERS.

Clicks is an independent advertising agency in Cambridge and Manchester. We work with marketing teams on strategy, creative production and media planning and buying across TV, radio, podcasts, outdoor, press, paid social and search. You work with senior people close to the delivery.

Our clients work in sectors including technology, professional services, property, retail, education, healthcare and consumer brands. We start with the audience and the decision the campaign needs to influence. Relevant client work can help explain how we approach a brief.

We discuss the objectives, audience, current activity and the resources available. Then we explain the investment and trade-offs behind the recommended plan.

We agree what the campaign needs to contribute and which evidence can help us assess it. That may include sales, qualified leads, return on spend, reach or brand response. We explain the performance, any gaps in the data and the next recommendation without relying on a fixed list of metrics for every channel.

We work on ongoing relationships and projects with a defined scope. The arrangement depends on the work and the support your team needs. We explain the responsibilities, fees and what is included before starting.

We use automation and AI where they are useful to the work, including bidding, analysis and developing creative variations. The people responsible for the campaign make the decisions and check the output against the brief and the available evidence.

We look at what you sell, how customers search and which outcomes matter. Campaign roles, product priorities, ad copy, landing pages and conversion measurement should make sense together. The structure can then be reviewed as the account produces useful evidence.

A useful cost-per-lead target depends on lead quality, the proportion that becomes customers and the value of those customers. We discuss those factors with your team rather than treating a low platform cost as a result on its own.

Quality Score can help identify questions about relevance and the landing page experience. We use it alongside other account evidence. The aim is an advert and a destination that answer the search and support the commercial objective.

Performance Max is an option to assess against the products, assets and conversion signals in the account. We consider its role alongside other activity before recommending it. The Drinkstuff case study explains one application and the circumstances behind its results.

We review the account history, structure and measurement before recommending changes. Campaigns and tests that have worked are part of the evidence. We discuss the priorities and the handover with your team.

Yes. We manage Google Ads and Microsoft Advertising, with the choice of platform based on the audience and the account’s purpose. We can also connect paid search with paid social and wider digital activity where the brief calls for it.

The timing depends on the website, the competition, the changes required and the way customers search. We discuss the starting point and what would be useful to measure. We avoid promising a ranking or a fixed date for results.

We review whether people and search engines can access, understand and navigate the important pages. The work can include page structure, crawl and indexing issues, internal links and the relationship between technical findings and the content your audience needs.

We start with the questions your customers or buying teams need answered and the expertise you can contribute. Clear explanations, relevant examples and useful links help people assess the subject. A page should have a purpose beyond repeating a keyword.

Search visibility still depends on useful content and a website people and search systems can access. We focus on clear service information, evidence and answers grounded in your own experience, rather than promising inclusion in a particular AI answer.

We focus on relevant, credible references to the business and content that gives other organisations a reason to cite it. We can discuss an approach around your expertise, relationships and communications activity. We do not treat a volume of purchased links as a substitute for that work.

We consider who you need to reach, how they make the decision and what the campaign is intended to contribute. We explain the role, creative requirements and trade-offs of the channels recommended. The plan may include TV, audio, outdoor, press, paid social or search.

Yes. We plan and buy media across TV, radio, podcasts, outdoor and press alongside digital channels. The audience, locations, timing and production requirements inform the plan. We explain the choices and coordinate the work with your team.

Programmatic buying uses data and technology to arrange display or video placements. Its usefulness depends on the audience, context, creative and campaign objective. We assess that role and discuss how targeting, exclusions and measurement will be handled.

It depends on the audience and the campaign. We look at the shows or targeting available, the way the advert would be heard and how it connects to the rest of your activity. Creating your own podcast and advertising on an existing show are separate options.

We start with the audience and the job of the campaign, then develop creative for the platform. We can work with your team’s ideas and assets or lead the creative. Tests should answer useful questions about the message, audience and response.