Supermarket advertising at the point of purchase.
Supermarket advertising specialists. Trolley ads, floor graphics, shelf media, and in-store digital screens reaching shoppers at the point of purchase.
FOR A REASON.
Why Supermarket Advertising.
Point-of-purchase influence
Most purchase decisions are made in-store, not before. Supermarket advertising reaches people when they are actively choosing between products, making it directly influential on sales.
Captive, high-dwell audience
Shoppers spend 40 to 60 minutes per visit, moving slowly through aisles. They are not rushing past your ad. This dwell time translates into genuine message absorption.
Mass reach with frequency
Multiple weekly visits mean your ad is seen repeatedly by the same shoppers. This built-in frequency drives recognition and recall without additional media cost.
Diverse format options
Trolley panels, floor graphics, shelf-edge strips, gate entry panels, car park billboards, and digital screens offer multiple touchpoints throughout the shopping journey.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We work with supermarket media owners who manage advertising inventory across Tesco, Sainsbury's, Asda, Morrisons, and other major chains. We select the right combination of formats and store locations based on your target demographic and geographic priorities. Creative is produced to each format's specifications. Campaigns are booked in four-week cycles, and we provide audience data including shopper footfall and demographic profiles for each store.
GOOD QUESTIONS.
Which supermarkets can I advertise in?
We can place advertising in all major UK supermarket chains including Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Aldi, Lidl, and Co-op. Each chain has different media options and booking processes, which we manage on your behalf.
What are the most effective supermarket ad formats?
Trolley ads and floor graphics consistently deliver strong results because they travel with the shopper or appear directly in their path. Digital screens near entrances are effective for awareness, while shelf-edge media works best for driving trial of specific products in the relevant aisle.
Can I target specific stores or regions?
Yes. Campaigns can be as targeted as individual stores or as broad as a nationwide network. We use store-level demographic data to select locations that match your customer profile, ensuring your budget is concentrated where it will be most effective.
How does supermarket advertising compare to other OOH formats?
The key advantage is proximity to purchase. While billboards and bus shelters build awareness, supermarket ads reach people who are literally about to spend money. For FMCG brands especially, the ability to influence at the point of purchase makes this format uniquely valuable.
ABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.