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hello@clickshq.com ↗CAMBRIDGE / MANCHESTER
MEDIA PLANNING & BUYINGINDEPENDENT MINDS. SHARED AMBITION.

MEDIA PLANNING
& BUYING.

Independent media planning and buying across TV, radio, podcasts, outdoor, press and digital. Creative and media decisions around the same audience and brief.

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STRATEGY. CREATIVE. MEDIA.ONE IDEA.
EVERYWHERE.
CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE CONTEXTCLICKS / INTRO

THE MESSAGE AND THE MEDIA BELONG IN THE SAME PLAN.

A media plan starts with the people you need to reach and the job the campaign needs to do. We look at how they make the decision, where advertising can help and what evidence will let us judge the response.

We plan and buy across TV, radio, podcasts, outdoor, press, paid social, search and programmatic display. The recommendation follows the audience and the brief. A channel needs a useful role before it gets a share of the budget.

Creative is part of that decision. We develop campaign ideas, scripts, copy, design, video and audio around the settings in the plan. Production requirements and media choices inform each other, rather than becoming separate tasks at the end.

Sam Haddadi, Managing Director at Clicks
SAM HADDADI / MANAGING DIRECTOR
Steven Allen, Director of Client Services at Clicks
STEVEN ALLEN / CLIENT SERVICES
THE PEOPLE BEHIND THE PLAN.

BOLD THINKING.
EXPERIENCED HANDS.

You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.

Get to know us
02 / CAPABILITIESCLICKS / CAPABILITIES

WHAT THE MEDIA PLAN COVERS.

01

AUDIENCE AND OBJECTIVE.

Understand who should see or hear the advertising, what they need to know and the response your business can realistically support.

02

CHANNELS AND CONTEXT.

Compare the roles of broadcast, digital, audio and outdoor. Consider the viewing or listening environment as well as the ability to reach an audience.

03

INVESTMENT AND TIMING.

Work through geography, campaign length, frequency and the budget available. Explain the choices, production costs and trade-offs behind the recommendation.

04

CREATIVE AND PRODUCTION.

Develop the message and the execution for the selected formats. Keep the campaign recognisable while making each advert work in its own setting.

05

BUYING AND DELIVERY.

Coordinate bookings, specifications, production and delivery dates with the relevant media owners. Check the details before the advertising reaches its audience.

06

MEASUREMENT AND NEXT STEPS.

Agree which evidence will help assess the activity. Explain what it can establish, where attribution is limited and how it affects the next recommendation.

03 / CAPABILITIESCLICKS / CAPABILITIES

ONE CAMPAIGN CAN NEED MORE THAN ONE KIND OF REACH.

TV may introduce an idea, audio may give it a familiar voice, and search may help someone act on it later. That is a possible campaign journey, not a rule that every brief needs every channel.

We can plan a focused regional campaign or coordinate national activity across media. Our Cambridge and Manchester teams work with marketing managers and directors who want creative thinking and a direct working relationship.

Integrated campaign deliveryTV advertisingRadio advertisingOutdoor advertisingPress advertisingDigital advertisingExplore media owners and channels
04 / STRAIGHT ANSWERSCLICKS / FAQ

GOOD QUESTIONS.

Can you develop the creative as well as buy the media?

Yes. We develop campaign ideas and produce advertising across copy, design, video and audio. Creative and media decisions stay connected. We can also work with your in-house creatives or build on existing brand work.

Do you plan local and national campaigns?

Yes. The geography follows the audience and the brief. We will discuss the coverage available through the relevant owners and platforms, then explain how it fits the campaign.

How do you decide the budget?

We start with the objective, audience, timing and money available. We set out the proposed media investment alongside creative, production and agency fees, with the scope explained.

Can we choose a particular station or channel?

Yes. Bring us the channel you are considering and we will look at its role in the plan, the current options and the creative requirements. We will also explain if another setting looks more useful to the brief.

WORKING ACROSS THE UK

Cambridge. Manchester. Your audience.

We plan around the people your campaign needs to reach. Explore the local agency and service information below.

Media planning in CambridgeMedia planning in Manchester
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and what you’d like to change.

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