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STRATEGY. CREATIVE. MEDIA.

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TAKE YOUR OWN ROUTE.01 / 06
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hello@clickshq.com ↗CAMBRIDGE / MANCHESTER
PRESS ADVERTISINGINDEPENDENT MINDS. SHARED AMBITION.

PRESS
ADVERTISING.

Newspaper and magazine advertising, from the creative idea and publication choice to production and media buying. Talk to Clicks about your next campaign.

Let’s talkGet the whole picture ↓
CLICKS / FROM IDEA TO OUT THERE
Clicks concept advert: Hard to ignore.
AN IDEA.
WITH SOMETHING
TO SAY.
CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE CONTEXTCLICKS / INTRO

A MESSAGE WORTH SPENDING TIME WITH.

Press advertising puts your message alongside the journalism, interests and subjects people choose to read. We plan and buy newspaper and magazine advertising around the publication, its audience and the role it can play in the campaign.

A national newspaper, a specialist trade title and a regional magazine offer different settings. We consider editorial context, geography, publication frequency and the way the advert will be encountered before recommending the placement.

We develop the creative as part of that plan. The headline, visual, copy and response need to work on the page, at the booked size and within the space someone gives the advert.

Sam Haddadi, Managing Director at Clicks
SAM HADDADI / MANAGING DIRECTOR
Steven Allen, Director of Client Services at Clicks
STEVEN ALLEN / CLIENT SERVICES
THE PEOPLE BEHIND THE PLAN.

BOLD THINKING.
EXPERIENCED HANDS.

You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.

Get to know us
02 / A CLOSER LOOKCLICKS / DETAIL

FROM PUBLICATION CHOICE TO THE FINISHED ADVERT.

01

NEWSPAPERS AND MAGAZINES.

Assess national, regional and specialist publications against the audience and brief. A familiar masthead alone is not enough reason to book.

02

CAMPAIGN CREATIVE.

Develop the idea, headline, visual and copy for the printed setting. Give the reader a clear reason to pay attention and an appropriate next step.

03

FORMAT AND PRODUCTION.

Plan the page size, placement, artwork specifications and deadlines around the booking. Check how the execution will work at the actual printed scale.

04

PUBLISHER PARTNERSHIPS.

Explore sponsorship or publisher-led content where available and relevant. Agree the format, labelling, responsibilities and delivery with the publisher.

05

MEDIA BUYING.

Coordinate the proposed publications, editions and dates around the budget. Explain the recommendation and keep the booking details clear.

06

RESPONSE AND LEARNING.

Discuss how the activity will be assessed. A response URL or code may help with attribution, while broader brand effects need a wider view of the campaign.

03 / A CLOSER LOOKCLICKS / DETAIL

KEEP THE CAMPAIGN CONNECTED.

Print can introduce an idea, explain a considered purchase or reinforce a message people have already encountered elsewhere. We look at its relationship with outdoor, audio, TV and digital activity before deciding what it should contribute.

If a publisher offers digital inventory alongside print, we assess that as a separate placement with its own creative and measurement requirements. A package should make sense for the audience and the objective.

04 / CAPABILITIESCLICKS / CAPABILITIES

QUESTIONS ABOUT THE WORK.

Media planning & buyingCreative & productionIntegrated campaignsDiscuss a press advertising brief
05 / STRAIGHT ANSWERSCLICKS / FAQ

GOOD QUESTIONS.

Can you write and design the advert?

Yes. We develop the campaign idea, copy and design, then prepare the artwork for the agreed publication and format. We can also collaborate with your creative team or adapt existing campaign material.

Do you buy regional and trade press?

We assess regional, national and specialist publications around the brief. The recommendation depends on the audience, context, geography and options available from the publisher.

What does press advertising cost?

Costs depend on the title, edition, format, position, dates and creative requirements. We will discuss the budget and obtain the relevant options before recommending a plan.

Can press work with a digital campaign?

Yes. We can develop a connected message across press and digital, while making the creative suit each placement. The role of each channel and the evidence used to assess it should be clear.

LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALK
ABOUT YOUR
ADVERTISING.

Tell us what you’re working on
and what you’d like to change.

CAMBRIDGE / MANCHESTER / EVERYWHERE