Brand strategy agency
Clicks is a brand strategy agency with offices in Cambridge and Manchester. We define who your customers are, why they should choose you and how you should sound. Then we put that strategy to work, because we're a full advertising agency. Our team makes the creative and buys the media across TV, radio, podcasts, outdoor, social and search.
Founded 2016
10 years in advertising
340% Average ROAS
What brand strategy is
Brand strategy is the thinking behind everything you say. It answers four questions. Who are you for? What do you offer them that nobody else does? What should people remember about you? How should you sound? When those answers are clear, every ad, post and page feels like it comes from the same business, and people start to recognise you.
When a brand strategy makes the difference
- Your ads look and sound like they come from different companies.
- You want to explain what makes you different in one sentence.
- You're moving into a new market or launching something new.
- You've grown and the way you talk about yourself needs to catch up.
- Your team describes the business in different ways.
If any of those sound familiar, let's talk. We'll tell you what we'd do first.
What our brand strategy covers
Your audience.
Who your best customers are, what they care about and where they spend their time.
Your positioning.
A clear statement of what you offer, who it's for and why it's different.
Your key messages.
The things every customer should know about you, written in plain words.
Your tone of voice.
How you sound, with examples, so everyone writing for you gets it right.
Your look and feel.
How the brand comes across visually in your ads, so every campaign is instantly yours.
How it shows up in ads.
Real examples of the strategy on each channel, from a radio script to a billboard and a social ad.
How we build your brand strategy
Workshop.
We sit down with you and your team to talk about the business, your customers and your competitors.
Research.
We look at your market, how your competitors talk about themselves and what your customers say.
Strategy.
We write up your positioning, messages and tone, and go through it with you.
Real ads.
We draft real ads with the strategy, so you see it working on TV, radio, outdoor and social before anything goes live.
From brand strategy to campaigns
A brand strategy only pays off when people see it. That's why we're a strategy agency that also makes and buys the ads. Once your strategy is agreed, our creative agency team turns it into campaigns and our media team plans and buys where they run, across TV, radio, podcasts, outdoor, social and search. One team takes it from the first workshop to the finished campaign.
Brand strategy from Cambridge and Manchester
We've been building brands and running campaigns since 2016. With offices in Cambridge and Manchester, we work with businesses right across the UK.
Common questions about brand strategy
What does a brand strategy agency do?+
It defines who you're for, what makes you different and how you should talk about yourself. At Clicks, we then use that strategy to make and run your advertising, so it shows up in every campaign.
What's the difference between brand strategy and marketing strategy?+
Brand strategy is who you are and what you say. Marketing strategy is how you reach people: which channels, when and with what spend. We do both, and we make sure they work together.
Should we do brand strategy before we advertise?+
If your message isn't clear or your ads feel scattered, yes. It makes every ad after it easier to write and easier to recognise. If your brand is already clear, we'll build your campaigns straight from it.
How does brand strategy fit with your advertising?+
It's where every campaign starts. As a full advertising agency, we take your brand strategy straight into the creative and the media, on TV, radio, podcasts, outdoor, social and search. You get one team from the first workshop to the results.
Do you work with businesses outside Cambridge and Manchester?+
Yes. We have offices in Cambridge and Manchester and work with businesses across the UK.
Let's talk about your brand
Tell us about your business and where you want to take it, and we'll come back with how we'd approach it. We reply within 24 hours. Are you free for a call this week?