The setting
Specify the current 5 streaming product and inventory rather than building a plan around an old My5 label.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
5 STREAMING (FORMERLY MY5)
The streaming service previously known as My5 now uses the 5 brand. It provides free, advertising supported viewing associated with 5 and its programme portfolio. A campaign should be planned as streaming video rather than a standalone linear channel, with current inventory, audience selection and creative requirements confirmed under the present service name.
Discuss 5 streaming (formerly My5) advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Examples listed in the media owner’s channel profile:
- The Yorkshire Vet
- All Creatures Great and Small
- Cruising with Susan Calman
- The Madame Blanc Mysteries
- Rich House, Poor House
Programming and commercial availability are checked for the proposed campaign dates.
The creative
Develop video creative for the proposed streaming placement and the intended audience response.
The plan
Discuss audience selection and measurement in the actual package, without assuming it is identical to linear television.
02 / MAKE THE ADVERTISING
Creative for the screen
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does 5 streaming (formerly My5) advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of 5 streaming (formerly My5) alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
The service uses the 5 brand today. Confirm the current streaming advertising product, inventory and delivery requirements rather than relying on older My5 wording.
Channel and platform information: Sky Media; Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
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LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.