The setting
Start with a defined audience and geography, then assess whether the available household selection serves that brief.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
ADSMART FROM SKY
AdSmart from Sky is an addressable television advertising service, rather than a channel. It enables campaigns to be planned around selected audiences and locations within participating television homes. A brief should distinguish that household selection approach from buying a named programme or channel, with inventory, eligibility, creative and measurement discussed as part of the proposed plan.
Discuss AdSmart from Sky advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
The creative
Distinguish an addressable audience plan from a guaranteed named channel or programme placement.
The plan
Develop television creative and measurement around the agreed package, keeping assumptions about response explicit.
02 / MAKE THE ADVERTISING
Creative for the screen
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does AdSmart from Sky advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of AdSmart from Sky alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
AdSmart is an addressable TV buying service. Confirm geography, audience criteria, inventory, eligibility and measurement for the brief; a named channel, programme or talent association is not guaranteed.
Channel and platform information: Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.