The setting
Establish the intended audience, product suitability and owner conditions before developing the media plan.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
BOOMERANG
Boomerang is a children’s animation brand built around familiar characters and family favourites. Its profile describes content that can also be recognisable to parents, while remaining distinct from preschool services. Advertising planning should identify the intended audience and programme context, then confirm suitable inventory and the conditions for the product and creative.
Discuss Boomerang advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Examples listed in the media owner’s channel profile:
- Looney Tunes Cartoons
- Scooby Doo & Guess Who
- Tom & Jerry in New York
- Mr Bean
- The Boss Baby: Back in Business
Programming and commercial availability are checked for the proposed campaign dates.
The creative
Design the creative for the actual format and family viewing context, with the audience’s understanding in mind.
The plan
Keep use of programme characters, talent or other brand assets separate from ordinary placement unless specifically agreed.
02 / MAKE THE ADVERTISING
Creative for the screen
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Boomerang advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Boomerang alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Product eligibility, creative requirements, available inventory and use of programme assets must be confirmed with the media owner. No audience age or reach guarantee is supplied here.
Channel and platform information: Sky Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.