The opening seconds
Give the listener a recognisable idea quickly. A distinctive opening and one clear proposition are more useful than a list of selling points.
RADIO & AUDIOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
CAPITAL RADIO
Capital is Global’s hit-music brand, with Jordan North, Chris Stark and Sian Welby at breakfast. For a campaign, we would start with the message people should remember and the listening occasions worth reaching. The creative needs an immediate idea and a clear response, rather than trying to imitate the station’s presenters.
Discuss Capital advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
- Capital Breakfast with Jordan North, Chris Stark and Sian Welby
Programming and commercial availability are checked for the proposed campaign dates.
Music and pace
Consider how the advert will sit around contemporary music. Any music used in the commercial needs its own appropriate production and clearance.
A joined-up plan
Compare audio with relevant social or event opportunities only where they serve the same audience and objective.
02 / MAKE THE ADVERTISING
Creative for the listening moment
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Capital advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Capital alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Channel and platform information: Global. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.