The setting
Use the music era or genre to guide tone, while making the advert work without borrowing an artist’s identity.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
CLUBLAND
Clubland is a music television brand centred on club and dance music. Sky Media’s commercial profile describes opportunities around the channel as well as a broader brand associated with dance culture. The setting is different from a general entertainment channel, so the creative should be developed with the music, viewing occasion and proposed format in mind.
Discuss Clubland advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Examples listed in the media owner’s channel profile:
- Clubland Eurodance
- Euphoric Clubland
- 100% Clubland Rave
- 100% Clubland 90s
- Clubland Flashback
Programming and commercial availability are checked for the proposed campaign dates.
The creative
Check the current channel presentation, including seasonal changes, before designing the assets.
The plan
Compare a channel sponsorship proposition with wider music television or audio activity around the same audience.
02 / MAKE THE ADVERTISING
Creative for the screen
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Clubland advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Clubland alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
The official profile describes the channel or brand; it is not a live availability or price list. Confirm the current schedule, commercial package, format and delivery requirements before booking.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.