Memory with relevance
Explore a familiar moment only when it helps communicate the proposition.
Heart 70s is the Heart family’s station dedicated to 1970s music. We would use the era as a creative setting and assess the audience separately. A useful campaign idea can connect memory with a present-day need, while avoiding the assumption that a listener’s music choice tells you everything about their age or circumstances.
Discuss Heart 70s advertising
Radio & audioThe name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Explore a familiar moment only when it helps communicate the proposition.
The offer and response should make sense for the customer now, without turning the advert into a period pastiche.
Check current distribution, geography and buying options against the campaign footprint.
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Heart 70s alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Tell us what you’re working on
and what you’d like to change.