The setting
Consider whether mystery and unexplained subject matter create an appropriate context for the brand.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
MYSTERYX
MysteryX is the current name of the linear service previously branded Sky HISTORY2, following its September 2026 change. Its programming centres on mysteries, unexplained events and paranormal subjects. Hearst’s profile describes a mix of investigations, ancient civilisations and puzzling phenomena, creating a more specific factual environment than a general history label suggests.
Discuss MysteryX advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Examples listed in the media owner’s channel profile:
- 102 Minutes Inside the Towers
- History’s Greatest Machines with Dolph Lundgren
- Secrets Declassified with David Duchovny
- Paranormal Caught on Camera
- Alone
Programming and commercial availability are checked for the proposed campaign dates.
The creative
Give the advert a clear proposition of its own; avoid suggesting that programme contributors endorse the product.
The plan
Use the current MysteryX name and inventory rather than building a new plan around the former Sky HISTORY2 branding.
02 / MAKE THE ADVERTISING
Creative for the screen
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does MysteryX advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of MysteryX alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
The official profile describes the channel or brand; it is not a live availability or price list. Confirm the current schedule, commercial package, format and delivery requirements before booking.
Channel and platform information: Sky Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
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