The setting
Confirm product and creative eligibility with the media owner at the beginning of the brief.
Nick Jr. Too complements Nick Jr. with further preschool entertainment and character led programming. It gives the wider Nickelodeon portfolio another content setting for younger viewers and their families. The proposed role should be specific, including how it adds to other channels and whether the campaign and creative are eligible for the available inventory.
Discuss Nick Jr. Too advertising
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Examples listed in the media owner’s channel profile:
Programming and commercial availability are checked for the proposed campaign dates.
Confirm product and creative eligibility with the media owner at the beginning of the brief.
Consider the family viewing context and the distinction between messages intended for adults and those intended for children.
Agree the actual programme or strand, format and asset requirements before production.
We develop the campaign idea, script, visual direction and finished advertising around the viewing context. A short sponsorship ident, a video-on-demand placement and a longer commercial need different creative decisions. Production follows the actual format and package, with one recognisable idea across the campaign.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Nick Jr. Too alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Confirm product eligibility, the intended audience, commercial format and owner requirements before production. A programme character appearing in editorial imagery is not an endorsement or a usage right for the advertiser.
Tell us what you’re working on
and what you’d like to change.