Look beyond the obvious centres
Plan around the communities and routes that matter to the business. Consider whether a regional mix is more useful than a small number of famous locations.
OUTDOORCLICKS / CREATIVE & MEDIA
ADVERTISE ON
ALIGHT MEDIA
Alight Media’s outdoor offering includes classic and digital formats across towns, cities and social environments. Its portfolio brings together billboards, street-level panels and Dwell screens in venues such as pubs and bars. That creates a planning choice between the public journey and a more settled social moment, with different creative and production needs for each.
Discuss Alight Media advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Distinguish street and venue settings
Give a roadside message and an in-venue screen their own creative treatment, while keeping the campaign idea connected.
Fit the booking to the opportunity
Check dates, format requirements and the selected locations before deciding how many creative versions are needed.
02 / MAKE THE ADVERTISING
Creative for the location
We develop the idea and artwork for the way the advertising will be encountered. Scale, viewing distance, movement and dwell time change how much the audience can take in. The image and words need to work together before the final artwork is delivered.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Classic and digital outdoor advertising
- Digital billboard and street-level formats
- Dwell advertising in social venues
How much does Alight Media advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Alight Media alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Site availability, screen capabilities and booking routes depend on the selected estate. A national portfolio does not mean every format is available in every town.
Channel and platform information: Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.