Choose the environment
Compare roadside, transport, retail and airport settings around the journeys your audience makes.
OUTDOORCLICKS / CREATIVE & MEDIA
ADVERTISE ON
GLOBAL
Global combines radio brands, digital audio and an outdoor estate that includes roadside, transport, retail and airport environments. Its outdoor portfolio covers formats such as billboards, small-format panels and transport advertising. That breadth gives a planner choices about where a message belongs, but the campaign still needs a clear audience, geography and creative idea.
Discuss Global advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Make the message fit
A passing vehicle, a station platform and an airport dwell space give an advert different opportunities to be understood.
Join audio and outdoor with a reason
Consider whether radio or digital audio should reinforce the same campaign idea, rather than simply adding another channel.
02 / MAKE THE ADVERTISING
Creative for the location
We develop the idea and artwork for the way the advertising will be encountered. Scale, viewing distance, movement and dwell time change how much the audience can take in. The image and words need to work together before the final artwork is delivered.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Roadside billboards and small-format outdoor
- Transport advertising including rail and bus routes
- Airport advertising
- Audio and outdoor plans through Global’s wider portfolio
How much does Global advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Global alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
The available formats, geographic packages and bookings must be checked against the current estate. Buying Global media does not automatically include every Global radio or outdoor property.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.