Selling products on Amazon
Sponsored advertising is relevant to eligible businesses and products within Amazon’s retail environment. We look at the product range, retail readiness and margin before deciding what the media should do.
DIGITAL, RETAIL MEDIA & VIDEOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
AMAZON ADS
Amazon advertising reaches beyond the product search results. Sponsored ads, display, audio and video serve different jobs. We help you choose the route around your customers and commercial objective, then develop the creative and buying plan to match.
Discuss Amazon Ads advertising
DIGITAL, RETAIL MEDIA & VIDEOCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The audience, the idea and the commercial objective decide what belongs on your media plan.
Reaching audiences beyond retail
Amazon DSP supports display, online video, streaming TV and audio advertising across eligible Amazon and third-party inventory. You do not have to sell products on Amazon to explore DSP advertising; eligibility and access still need checking.
Keep the buying route visible
Sponsored ads, a DSP campaign and a Prime Video plan have different requirements. We establish the account or buying route, fees, creative formats and measurement available for the brief before committing the budget.
02 / MAKE THE ADVERTISING
MORE THAN A PRODUCT SHOT.
We develop a clear idea for the placement and the moment. Product-led creative needs a useful reason to choose the brand. Display and video need to make sense beyond the shop. We plan the message, design, script and production alongside the media, with the destination and customer experience considered too.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Tell us who you want to reach, what you want to change and the budget you have in mind. We will assess the options around your brief.
Do I need to sell on Amazon to advertise?
Not for every Amazon Ads product. Amazon DSP can support advertisers whose products or services are not sold on Amazon. Sponsored advertising has its own eligibility requirements. We check the appropriate route for your business rather than assuming all Amazon formats are available to everyone.
How much does Amazon Ads advertising cost?
The useful figure is the cost of a plan that meets your brief. Investment depends on the market, buying route, dates, audience, placements and production required. We check current options and separate media, creative, production and agency fees in the proposal. We do not present a historic rate or another market’s minimum as a UK quote.
Can Clicks create our Amazon Ads advertising?
Yes. We develop the idea and produce the agreed advertising, with the media placement considered from the start. Your team’s knowledge and brand direction inform the work. We can also adapt suitable existing assets, subject to the rights, specifications and approvals required.
How would this fit with our other advertising?
We give Amazon Ads a defined role within the wider campaign. That might involve building recognition, adding relevant reach or supporting a particular message. We compare it with other options, keep the creative recognisable across channels and agree how the campaign will be assessed before it runs.
We confirm the current sales route, availability, formats and delivery requirements before a booking. Brand logos identify the media discussed; they do not imply an exclusive or certified partnership.
Platform information: Amazon DSP; Prime Video ads. Checked 2 November 2026.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.