Select the right part of the portfolio
Distinguish audio, publishing and outdoor opportunities, then compare the individual properties relevant to the brief.
OUTDOORCLICKS / CREATIVE & MEDIA
ADVERTISE ON
BAUER MEDIA GROUP
Bauer Media Group’s UK business brings together audio, publishing and outdoor media. Its radio portfolio includes brands such as Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio, alongside its wider media operations. Planning with a media group starts by identifying the individual audience and environment that fit the campaign, rather than treating the owner’s entire portfolio as one placement.
Discuss Bauer Media Group advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Give each channel a creative role
An audio script, a published advert and a public screen should express the same idea in ways that suit their setting.
Keep the commercial scope clear
Define which stations, titles, formats and dates are being considered. A group-level conversation is not a booking across all of its brands.
02 / MAKE THE ADVERTISING
Creative for the location
We develop the idea and artwork for the way the advertising will be encountered. Scale, viewing distance, movement and dwell time change how much the audience can take in. The image and words need to work together before the final artwork is delivered.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Radio and digital audio through Bauer brands
- Publishing opportunities
- Bauer Media Outdoor formats
How much does Bauer Media Group advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Bauer Media Group alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Advertising arrangements and inventory vary by division and individual brand. Confirm the correct commercial team and current portfolio for the proposed campaign.
Channel and platform information: Bauer Media; Bauer Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.