Build the location mix
Compare street-level, roadside and retail placements around the campaign’s audience and geographic priorities.
OUTDOORCLICKS / CREATIVE & MEDIA
ADVERTISE ON
BAUER MEDIA OUTDOOR
Bauer Media Outdoor offers classic posters and digital outdoor formats across roadside, high street, retail and transport settings. The current portfolio includes Adshel, Billboard Live, Malls Live and supermarket screen networks, among other formats. A useful plan connects those buying choices with where the audience is, what they are doing and how much time the message has to register.
Discuss Bauer Media Outdoor advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Develop for the format
Work out what the creative must communicate at the viewing distance and speed, including any different versions required by the estate.
Choose a buying route
Assess a planned booking and programmatic options on their role in the brief. Keep delivery assumptions and available evidence clear.
02 / MAKE THE ADVERTISING
Creative for the location
We develop the idea and artwork for the way the advertising will be encountered. Scale, viewing distance, movement and dwell time change how much the audience can take in. The image and words need to work together before the final artwork is delivered.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Adshel posters and digital street-level screens
- Classic and digital billboards
- Malls and supermarket screen networks
- Station advertising
How much does Bauer Media Outdoor advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Bauer Media Outdoor alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Networks, individual sites and buying routes have different availability and specifications. A named network is not a promise that every site can be bought for a given campaign period.
Channel and platform information: Bauer Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.