Craft the voice
Use a voice and pace that suit the proposition. Clarity and confidence matter more than trying to sound expensive.
RADIO & AUDIOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
CLASSIC FM RADIO
Classic FM is Global’s classical-music brand, with presenters including Alexander Armstrong, Dan Walker and Myleene Klass. The planning decision should follow the audience and the purpose of the campaign. We would consider a clear, carefully voiced commercial and whether the brand has a useful connection with the listening environment, without relying on assumptions about age or income.
Discuss Classic FM advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
- Alexander Armstrong
- Dan Walker
- Myleene Klass
Programming and commercial availability are checked for the proposed campaign dates.
Consider the context
Assess whether the message gains something from appearing around classical music. An audience fit should be demonstrated in the plan.
Compare relevant routes
Ask about the available audio, digital or event opportunities and assess each against the brief.
02 / MAKE THE ADVERTISING
Creative for the listening moment
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Classic FM advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Classic FM alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Channel and platform information: Global. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.