A recognisable brand idea
Build a commercial that gives people a useful reason to remember the advertiser, not simply the station around it.
Greatest Hits Radio is a Bauer Media music brand, with a daytime line-up including Ken Bruce, Zoe Ball and Simon Mayo. We would consider the relationship between the campaign idea, the available schedule and the audience the brand needs. Familiar presenters can explain the setting, but their presence does not imply an endorsement is part of an advertising booking.
Discuss Greatest Hits Radio advertising
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
Programming and commercial availability are checked for the proposed campaign dates.
Build a commercial that gives people a useful reason to remember the advertiser, not simply the station around it.
Check the relevant national, regional and digital options against the business locations the campaign needs to support.
If sponsorship or talent is important to the idea, establish the available scope before developing the execution.
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Greatest Hits Radio alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Tell us what you’re working on
and what you’d like to change.