Work back from the response
Allow time for the purchase, visit or enquiry the campaign is intended to encourage.
Heart Xmas is the Heart family’s seasonal Christmas-music station. A campaign in this environment needs careful timing as well as a festive idea. We would establish the available dates and buying route first, then develop a commercial that gives the brand a useful role in the season instead of adding Christmas decoration to an unrelated message.
Discuss Heart Xmas advertising
Radio & audioThe name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Allow time for the purchase, visit or enquiry the campaign is intended to encourage.
Connect the season to the proposition rather than using familiar Christmas sounds as the whole concept.
Check the current launch dates, distribution and available inventory before committing production.
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Heart Xmas alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
A current Global profile identifies the seasonal Heart Xmas brand. Exact seasonal dates and available inventory still require confirmation for the campaign.
Tell us what you’re working on
and what you’d like to change.