A clear opening
Use the first few seconds to establish an idea rather than starting with a long list of product features.
Hits Radio is a Bauer Media music brand, with Fleur East, Will Best and James Barr presenting its breakfast show. We would consider the campaign audience, the creative idea and the available placements together. A message should feel relevant in the listening day while remaining clearly about the advertiser and the action it wants people to take.
Discuss Hits Radio advertising
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
Programming and commercial availability are checked for the proposed campaign dates.
Use the first few seconds to establish an idea rather than starting with a long list of product features.
Discuss the locations, timing and distribution routes that support the campaign. Do not assume every part of the network is needed.
Programme sponsorship is a specific booking. Current partnerships and availability need checking before any proposal is made.
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Hits Radio alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Hits Radio Breakfast has an exclusive McDonald’s sponsorship announced in October 2026. Do not promise that sponsorship to another advertiser. Assess other current broadcast, digital and partnership inventory with Bauer Media.
Tell us what you’re working on
and what you’d like to change.