Make the proposition clear
A spoken-word environment can suit an advert that explains a useful benefit directly. Keep claims precise and understandable.
RADIO & AUDIOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
LBC RADIO
LBC is Global’s news-talk brand. Its presenter line-up includes Nick Ferrari, James O’Brien, Andrew Marr and Shelagh Fogarty. An advertising brief for this environment needs a clear proposition and careful attention to tone. We would keep commercial messaging separate from editorial discussion and judge the available placements around the audience and campaign objective.
Discuss LBC advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
- Nick Ferrari at Breakfast
- James O’Brien
- Andrew Marr
- Shelagh Fogarty
Programming and commercial availability are checked for the proposed campaign dates.
Consider editorial context
Discuss placement requirements with the media owner where a sensitive topic or fast-changing news context affects the brand.
Define the response
Give listeners a memorable next step and align the destination with the promise in the commercial.
02 / MAKE THE ADVERTISING
Creative for the listening moment
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does LBC advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of LBC alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Channel and platform information: Global. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.