The setting
Treat this as digital publishing inventory, with the relevant sport and editorial context at the centre of the brief.
Love Rugby League is a digital publishing brand dedicated to rugby league, with news, comment and content for followers of the sport. It should be distinguished from rugby union sites and from television coverage. Advertising planning needs to identify the relevant audience and digital placement, with the competition calendar and creative message considered together.
Discuss Love Rugby League advertising
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Treat this as digital publishing inventory, with the relevant sport and editorial context at the centre of the brief.
Connect the advert with a useful destination and a clear next step for the reader.
Consider the sports calendar and available formats without assuming a television sponsorship is included.
The editorial setting matters. We develop display or video creative around the reader’s attention, the permitted format and the next useful step after the advert. The sports calendar can help shape timing, but the brand still needs its own reason to be there.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Love Rugby League alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
This is a digital publisher, not a linear TV channel. Confirm the current sales representation, digital placements, targeting and delivery terms.
Tell us what you’re working on
and what you’d like to change.