Build around an outcome
Define the enquiry, sale or other response the campaign should earn. Match the objective and measurement to that job.
DIGITAL & SOCIALCLICKS / CREATIVE & MEDIA
ADVERTISE ON
META
Meta advertising can place a brand across Facebook and Instagram, with messaging and other placements available through the wider advertising system. Campaign objectives cover outcomes such as awareness, leads and sales. The choice of objective, audience and creative affects how the account is built, so the campaign needs more thought than simply boosting a post.
Discuss Meta advertising
Digital & socialCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Make creative for each setting
Develop images, video and copy for feeds, Stories and Reels rather than assuming one asset will suit every placement.
Look past the lead count
For enquiry campaigns, connect the advertising conversation with the quality of the leads and the follow-up.
02 / MAKE THE ADVERTISING
Creative for the platform
We develop the idea, copy and visual or audio assets around the placement and the action you want someone to take. The opening message needs to earn attention in the setting. We connect creative testing with what the campaign is learning about the audience and the response.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Facebook and Instagram advertising
- Awareness, traffic, engagement, lead and sales objectives
- Image and video creative
- Campaign management in Meta Ads Manager
How much does Meta advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Meta alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
The formats and placements available depend on the objective, account and campaign settings. A placement option is not a guarantee that every advert will appear on every Meta app.
Channel and platform information: Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.