Review an import
Use an imported account as a starting point. Check the targeting, settings and assets before putting budget behind it.
DIGITAL & SOCIALCLICKS / CREATIVE & MEDIA
ADVERTISE ON
MICROSOFT ADVERTISING
Microsoft Advertising offers paid search across Bing and participating search partners, alongside other audience and visual advertising products. Search campaigns can use responsive text, additional advert information and other supported formats. Existing Google campaigns can be imported, but the Microsoft account still needs its own decisions about settings, search terms, creative and budgets.
Discuss Microsoft Advertising
Digital & socialCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Write for the search
Give people a relevant proposition and a useful destination. Keep search-term reviews and exclusions part of the account work.
Assess its own contribution
Judge Microsoft alongside the wider paid-search plan, with conversion quality and commercial priorities in view.
02 / MAKE THE ADVERTISING
Creative for the platform
We develop the idea, copy and visual or audio assets around the placement and the action you want someone to take. The opening message needs to earn attention in the setting. We connect creative testing with what the campaign is learning about the audience and the response.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Responsive Search ads
- Dynamic Search ads
- Multimedia Search ads
- Audience targeting options
How much does Microsoft Advertising advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Microsoft Advertising alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Search partners and wider network placements depend on settings and eligibility. Audience products and Search are different parts of the offering and should not be presented as interchangeable.
Channel and platform information: Official brand information; Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.