Name the platform in the brief
Paramount+, the 5 streaming service and Pluto TV are distinct products. A proposal for one should not be read as a booking across all three. We specify the intended inventory and commercial route.
TV & STREAMINGCLICKS / CREATIVE & MEDIA
ADVERTISE ON
PARAMOUNT+
Paramount+ gives brands a streaming advertising option alongside the broader television plan. The important distinction is what you are actually buying. We assess the UK Paramount+ opportunity on its own terms, with the audience, creative idea and budget in view.
Discuss Paramount+ advertising
TV & STREAMINGCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The audience, the idea and the commercial objective decide what belongs on your media plan.
Check the right sales route
Paramount has confirmed that Paramount+ and Pluto TV advertising sales remain in-house under the announced 2027 partnership for 5. We check the current route and availability for the platform you need.
Compare the contribution
We consider who the campaign should reach, how often the message needs to appear and what other video activity is running. That gives the platform a defined role in the wider media plan.
02 / MAKE THE ADVERTISING
MAKE YOUR BRAND PART OF THE MOMENT.
We develop the campaign concept and finished advertising for the agreed video formats. A clear message, distinctive branding and a considered ending matter as much as the production finish. We plan the creative alongside the proposed placements and check specifications, rights and clearance before delivery.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Tell us who you want to reach, what you want to change and the budget you have in mind. We will assess the options around your brief.
Is Paramount+ advertising the same as advertising on 5?
No. They are separate streaming products with different inventory. Paramount’s announced sales partnership for 5 does not include Paramount+ or Pluto TV, whose advertising sales remain with Paramount. We make the platform and buying route explicit in the proposal.
How much does Paramount+ advertising cost?
The useful figure is the cost of a plan that meets your brief. Investment depends on the market, buying route, dates, audience, placements and production required. We check current options and separate media, creative, production and agency fees in the proposal. We do not present a historic rate or another market’s minimum as a UK quote.
Can Clicks create our Paramount+ advertising?
Yes. We develop the idea and produce the agreed advertising, with the media placement considered from the start. Your team’s knowledge and brand direction inform the work. We can also adapt suitable existing assets, subject to the rights, specifications and approvals required.
How would this fit with our other advertising?
We give Paramount+ a defined role within the wider campaign. That might involve building recognition, adding relevant reach or supporting a particular message. We compare it with other options, keep the creative recognisable across channels and agree how the campaign will be assessed before it runs.
We confirm the current sales route, availability, formats and delivery requirements before a booking. Brand logos identify the media discussed; they do not imply an exclusive or certified partnership.
Platform information: Paramount’s UK advertising sales announcement; Paramount+ UK. Checked 2 November 2026.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.