Show the useful idea
Put the product or practical idea into the visual. Give people enough information to understand why they should explore it.
Pinterest is built around discovering ideas and products, with advertising across image, video, carousel and other visual formats. Its business tools allow targeting and campaign objectives across awareness and response. For advertisers, that makes the relationship between inspiration, product information and the landing page an important part of the creative brief.
Discuss Pinterest advertisingThe name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Put the product or practical idea into the visual. Give people enough information to understand why they should explore it.
Make sure the page after the click carries through the item, idea or offer shown in the advert.
Consider when someone starts collecting ideas, as well as when they are ready to buy. Build the creative around that stage.
We develop the idea, copy and visual or audio assets around the placement and the action you want someone to take. The opening message needs to earn attention in the setting. We connect creative testing with what the campaign is learning about the audience and the response.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Pinterest alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Formats and campaign tools vary by objective and eligibility. Premium and interactive formats should be confirmed for the specific campaign rather than assumed to be self-service options.
Tell us what you’re working on
and what you’d like to change.