The setting
Treat this as digital publishing inventory, with the relevant sport and editorial context at the centre of the brief.
DIGITAL & SOCIALCLICKS / CREATIVE & MEDIA
ADVERTISE ON
PLANET F1
Planet F1 is a digital publishing brand for Formula 1 news, views and analysis. Sky Media’s profile presents it as an online destination for followers of the sport. It should be planned as digital media rather than a television channel, with the role of content, placements and the racing calendar considered together.
Discuss Planet F1 advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
The creative
Connect the advert with a useful destination and a clear next step for the reader.
The plan
Consider the sports calendar and available formats without assuming a television sponsorship is included.
02 / MAKE THE ADVERTISING
Digital publishing
The editorial setting matters. We develop display or video creative around the reader’s attention, the permitted format and the next useful step after the advert. The sports calendar can help shape timing, but the brand still needs its own reason to be there.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Planet F1 advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Planet F1 alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
This is a digital publisher, not a linear TV channel. Confirm the current sales representation, digital placements, targeting and delivery terms.
Channel and platform information: Sky Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
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LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
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