Find a credible idea
Develop a story or benefit the brand can own. Avoid forcing rock imagery or language onto a proposition that does not need it.
RADIO & AUDIOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
PLANET ROCK RADIO
Planet Rock is Bauer Media’s rock station, covering styles including classic rock, metal and blues, alongside presenter-led and artist programmes. For a campaign, we would look for a credible connection with the listener’s interests while keeping the proposition accessible. The creative needs to earn attention on its own rather than relying on an assumed affinity with a music genre.
Discuss Planet Rock advertising
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Programmes and presenters named in the official brand profile:
- My Planet Rocks
- Joe Elliott
- Elles Bailey
Programming and commercial availability are checked for the proposed campaign dates.
Use sound deliberately
Give the commercial a distinctive sound without turning every moment into noise. Any music needs an appropriate production approach.
Review the available routes
Consider the actual audio, digital or event opportunities against the audience and objective.
02 / MAKE THE ADVERTISING
Creative for the listening moment
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Planet Rock advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Planet Rock alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Channel and platform information: Bauer Media. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.