Understand the context
Research the conversations and interests relevant to the brief. Explain how the product is useful in that setting.
Reddit advertising places a brand in an environment organised around interests and conversations. The business offering includes campaign tools for reaching people across those contexts, with creative and placements chosen around the objective. A useful campaign needs a proposition that can stand up to scrutiny, rather than language that assumes people will accept a brand claim at face value.
Discuss Reddit advertisingThe name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Research the conversations and interests relevant to the brief. Explain how the product is useful in that setting.
Write as an advertiser with something relevant to offer. Do not imitate an independent recommendation or pretend to be a customer.
Decide how your team will handle questions and what useful response should look like beyond the initial visit.
We develop the idea, copy and visual or audio assets around the placement and the action you want someone to take. The opening message needs to earn attention in the setting. We connect creative testing with what the campaign is learning about the audience and the response.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & productionBring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Yes. We assess the role of Reddit alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Confirm the formats, targeting and placement controls currently available to the account. Advertising does not imply endorsement by a community or its moderators.
Tell us what you’re working on
and what you’d like to change.