Familiarity without pastiche
Develop a recognisable idea without reducing the advert to a collection of decade references.
RADIO & AUDIOCLICKS / CREATIVE & MEDIA
ADVERTISE ON
SMOOTH 80S RADIO
Smooth 80s is a Smooth family station focused on 1980s music. For advertisers, we would start with the proposition and the audience before deciding whether the station adds a useful creative setting. Familiarity can help an idea, but the message needs to stay current and give the listener a clear reason to choose the brand.
Discuss Smooth 80s advertising
Radio & audioCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
A distinct advertiser
Make the sound and voice fit the brand, with the musical context supporting rather than dominating it.
Confirm the inventory
Establish the current station and distribution options around the campaign footprint and dates.
02 / MAKE THE ADVERTISING
Creative for the listening moment
We develop the idea, script, voice and sound around what the listener needs to remember. A clear proposition and a recognisable brand are more useful than trying to fit every product detail into one commercial. Our Manchester studio brings audio production close to the creative and media plan.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
How much does Smooth 80s advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Smooth 80s alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ask for current broadcast, digital-audio and partnership options around the campaign brief. Specific shows, presenters, inventory and dates are subject to agreement; presenter appearance in a publicity image does not mean endorsement is included.
Channel and platform information: Global. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.