Choose the interaction
Decide whether the campaign needs someone to watch, browse products, visit a page or take part in an AR experience.
DIGITAL & SOCIALCLICKS / CREATIVE & MEDIA
ADVERTISE ON
SNAPCHAT
Snapchat offers vertical image and video advertising, Stories, product collections and augmented-reality formats. Commercials provide a different video environment within curated content, while Lenses make the camera part of the experience. These are distinct creative briefs: a useful product collection and an interactive AR idea need different assets, production and measures of response.
Discuss Snapchat advertising
Digital & socialCreative. Planning. Buying.
01 / PLAN AROUND THE AUDIENCE
WHY THIS
MEDIA BRAND?
The name is the starting point. The audience, setting and creative idea decide whether it belongs in your campaign.
Design for vertical viewing
Keep the idea, branding and important detail clear in the actual placement, with room for the platform interface.
Match production to the format
Treat AR development as its own piece of creative work. For a collection, make the product selection and destination part of the brief.
02 / MAKE THE ADVERTISING
Creative for the platform
We develop the idea, copy and visual or audio assets around the placement and the action you want someone to take. The opening message needs to earn attention in the setting. We connect creative testing with what the campaign is learning about the audience and the response.
We develop and produce the work with the wider campaign in view. Your brand direction and team’s knowledge inform the creative, while we keep responsibility for the agreed production and delivery clear.
Explore creative & production03 / THE PRACTICAL DETAILS
THE OPTIONS.
THE INVESTMENT.
Bring us the objective, intended audience, campaign dates and available budget. We will assess the options around that brief and explain the recommendation.
- Single image and video ads
- Story and Collection Ads
- Commercials
- AR Lenses and Filters
How much does Snapchat advertising cost?
The cost depends on the campaign scope, placements, timing and creative or production needed. We check the relevant packages and separate the proposed media investment from creative, production and agency fees. A current brief is needed for a useful quote.
Can Clicks create the advertising?
Yes. We develop the idea and produce the advertising for the agreed formats. We can also work alongside your creative team or use existing brand material, with the message and the media plan considered together.
Can this work with other channels?
Yes. We assess the role of Snapchat alongside the rest of the campaign. The message should remain recognisable while each execution suits its setting. We explain what each channel is intended to contribute and how the response can be assessed.
Ad specifications, placement eligibility and production requirements differ by format. An AR activation is not included automatically with a standard video campaign.
Channel and platform information: Official brand information. Checked 29 October 2026. Media-owner imagery illustrates the channel or platform; it is separate from the Clicks client work shown in our case studies.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.