BE PART OF
THE EVERYDAY.
Build the media plan around the places your audience sees, hears and uses. Local opportunities are chosen around the community, the objective and the budget.
Explore media planningTECHNOLOGY/ CLICKS LOCAL
LOCAL MEDIA. HYPERLOCAL TARGETING. PUBLISHER PARTNERSHIPS.BIG IDEAS.
BIG IDEAS.
CLOSE TO
HOME.
Clicks Local connects brands with local communities through local media, hyperlocal targeting and publisher partnerships. We bring the creative thinking and media plan together around the places that matter to your business.
Plan your local campaignCLICKS LOCALPEOPLE / PLACES / CONNECTIONS
START WITH THE COMMUNITYMAKE A PLACE
MAKE A PLACE
IN THEIR DAY.
A local launch. A new branch. A community you want to reach.
The people, places and media around a community give your campaign its context. Clicks Local starts there, with the area that matters to your business and what you want your advertising to do.
We bring local media, targeting and publisher relationships into one plan. Creative thinking stays close to the work, so the message belongs with the audience and the places it appears.
THREE CONNECTIONS. ONE LOCAL PLAN.THE PEOPLE.
THE PEOPLE.
THE PLACE.
THE RIGHT MIX.
BE PART OF
FOCUS ON
WHERE IT MATTERS.
Bring the campaign into the areas that matter to your business. We work through the geography and the targeting available within the selected channels and platforms.
Explore digital mediaCONNECT THROUGH
LOCAL CONTEXT.
Bring publisher partnerships into the local media plan. We explore opportunities that fit your brand, the community and what the campaign needs to achieve.
Talk about publisher partnershipsFROM THE BRIEF ONWARDSA CLEAR PLAN.
A CLEAR PLAN.
PEOPLE TO SEE IT THROUGH.
- 01
Define the place and the people.
We work through the community you want to reach, the area your business serves and what a useful result would look like.
- 02
Build the local plan and creative.
We consider the media, targeting and publisher opportunities together, then develop creative that fits the audience and where the advertising will run.
- 03
Get the campaign out there.
We coordinate the agreed activity, keep your team close to the work and review the available evidence to inform the next decision.
RELATED CLIENT WORK / LOCAL AUDIO & SEARCHTHE SAME AUDIENCE.
THE SAME AUDIENCE.
THE SAME MAP.
See how local podcast advertising and search worked together for a serviced office operator with two regional centres.
Read the client storyBEFORE WE GET STARTEDGOOD
GOOD
QUESTIONS.
What does Clicks Local include?
Clicks Local brings together local media, hyperlocal targeting and publisher partnerships. We plan the activity around your audience, area, objective and budget, with creative development and campaign management connected to the media decisions.
How local can a campaign be?
We start with the geography that matters to your business. The targeting options and boundaries depend on the channel, platform or publisher, and we explain what is available when building the plan.
Can we plan activity for more than one area?
Yes. We can work through the communities and locations you need to reach, then plan the activity around each area while keeping the wider campaign connected.
Can local advertising work alongside a wider campaign?
Yes. Local activity can sit within a broader campaign. We consider how the local message, media and targeting fit the wider creative idea and what each part of the plan needs to contribute.