GET A CLEARER
PICTURE.
Use connected data to explore the audiences that fit your brief. Bring that understanding into the strategy, creative thinking and choice of channels.
Explore audience researchTECHNOLOGY/ CLICKS DISCOVER
AUDIENCE INSIGHT & CAMPAIGN TARGETINGFIND
FIND
YOUR PEOPLE.
Clicks Discover joins the dots between leading data providers to help find the audiences your business needs to reach. We put that understanding to work in campaign planning, creative thinking and targeting.
Find your audienceCLICKS DISCOVERJOINING THE DOTS
START WITH WHO YOU NEED TO REACHDATA WITH
DATA WITH
A JOB TO DO.
The audience is part of the idea, right from the start.
Who do you want to reach? What do you need the campaign to achieve? Where should your advertising show up? Discover brings audience understanding into those decisions.
We connect data to build a clearer audience picture, then use it to inform the campaign. The insight helps shape the plan and the creative brief, while targetable audiences help put that plan into action.
You get audience thinking connected to the people developing your ideas and running your media.
UNDERSTAND THEM. THEN REACH THEM.INSIGHT THAT
INSIGHT THAT
GOES SOMEWHERE.
GET A CLEARER
PUT IT
TO WORK.
Build audiences we can target in campaigns, with the available options matched to the media and platforms in the plan.
Explore media planningFROM THE BRIEF ONWARDSA CLEAR PLAN.
A CLEAR PLAN.
PEOPLE TO SEE IT THROUGH.
- 01
Start with your brief.
We work through the business, the campaign objective and the people you need to reach. Your team brings the context; we bring a fresh audience view.
- 02
Build the audience picture.
We bring the relevant data together, explore the audience options and explain what they mean for the campaign.
- 03
Take it into the campaign.
We carry the audience thinking into creative development, media planning and campaign targeting, then use the available results to inform what comes next.
KNOW WHO
YOU’RE TALKING TO.
GIVE THEM A REASON TO CARE.
Finding an audience is the start. The campaign still needs an idea, a message and creative that gives people a reason to notice. Discover gives that work a clearer audience brief.
Explore creative & productionBEFORE WE GET STARTEDGOOD
GOOD
QUESTIONS.
What is Clicks Discover?
Clicks Discover brings connected data into audience planning and campaign targeting. It helps us understand the people a campaign should reach and build audiences we can target through suitable campaign platforms.
Is Discover for research or campaign targeting?
Both. The audience work can inform strategy, creative and media planning, then feed into targeting where the selected platforms and formats support it.
Can the audience thinking work across different channels?
The audience picture can inform the wider media plan. The targeting available depends on the channel, platform and campaign, so we explain which options can be used and how they fit together.
How does Discover work with our marketing team?
We start with your brief and your knowledge of the business. We bring audience insight into the conversation, explain the choices and work with your team on the campaign, including creative development and media decisions.