LISTEN.
Talk through the account, your objectives and your experience with previous agencies. Understand what you want to keep as well as what you want to change.
PPC MANAGEMENT / PAID SEARCHINDEPENDENT MINDS. SHARED AMBITION.
PPC
MANAGEMENT.
Creative thinking, compelling ad copy and careful account management. We bring them together across Google Ads and Microsoft Advertising, with senior people who understand your targets and are easy to speak to.
PAID MEDIA / JOINING THE DOTS01 / 03
01 / THE SEARCHSOMETHING
THEY NEED.
THEY NEED.
02 / THE ADVERTA REASON
TO CHOOSE.
TO CHOOSE.
03 / THE OUTCOMEMORE THAN
A CLICK.
A CLICK.
Intent. Creative. Measurement.
Every part has a job to do.
CAMBRIDGE / MANCHESTER / EVERYWHERESTRATEGY. CREATIVE. MEDIA.
01 / THE APPROACHCLICKS / IN YOUR CORNER
THE ACCOUNT.
AND THE PEOPLE
BEHIND IT.
You should know who’s managing your campaigns and why they’re making changes.
Meet our PPC agency in Cambridge or PPC agency in Manchester. For a campaign focused on Google, explore our Google Ads management service.
You may be reviewing an established account, changing agencies or bringing in support for your own team. We start with what you already have: the campaigns, the tracking, the targets and the work that has gone into them.
We’ll ask about lead quality, sales, margins and the limits you’re working within. That helps us judge which changes are worth making. It also gives us a basis for challenging a target or recommending a different use of the budget.
Our role is to manage the account and keep the conversation moving. You can stay close to the detail or ask us to take more of it on. We’ll explain the recommendations and raise issues without waiting for you to find them.
02 / THE WORKEXPLORE THE DETAIL
WHAT GOOD
MANAGEMENT INVOLVES.
The work goes beyond the next bid adjustment.
Explore how we look after an account.
START WITH
WHAT’S ALREADY THERE.
An existing account contains useful history. We review it before deciding what needs to change.
- Account review
- Look at campaign structure, search terms, spend, previous tests and conversion data. Separate what is contributing from what needs a closer look.
- Commercial context
- Understand the products or enquiries your team needs, how they turn into revenue, and any constraints on stock, capacity or sales follow-up.
- A workable plan
- Set out the priorities, who will do what and how we will judge progress. Explain the reasoning so your team can question it and contribute.
PUT THE BUDGET
WHERE IT HAS A JOB.
Paid search management means making choices about where to invest, what to test and what to stop.
- Budgets across campaigns
- Review spend against product priorities, demand and outcomes. Move investment with a reason you can understand, including across Google Ads and Microsoft Advertising where relevant.
- Bidding and search terms
- Keep the bidding approach, targeting and exclusions under review. Investigate searches or placements that spend without producing useful outcomes.
- Account housekeeping
- Keep campaign settings and assets in order. Changes in the business, seasonality and platform recommendations all need a human decision.
GIVE THE ADVERT
SOMETHING TO SAY.
We develop the ideas, messages and ad copy that give people a reason to choose you. Creative thinking stays connected to what we learn from the account.
- Messages and variations
- Write and test adverts around what the audience needs to know. Use the brand direction and learning from previous campaigns rather than filling every asset with the same claim.
- The landing page
- Review the experience after the click with your team. Make the relationship between the search, the advert and the next step clear.
- Learning from tests
- Agree what a test is intended to establish. Explain what happened and how it affects the next version of the advert, audience or page.
MAKE THE DATA
USEFUL TO YOUR TEAM.
Platform metrics need the context of your sales cycle and the quality of the response.
- Measurement checks
- Check what is being counted as a conversion and whether the tracking reflects the outcome you care about. Identify gaps before treating a number as a reliable result.
- Lead quality
- Work with your team to understand what happens after an enquiry. Where the systems allow it, bring qualified leads or offline outcomes back into campaign decisions.
- Decisions you can explain
- Discuss the performance, the uncertainties and the next recommendation in plain English. Keep you informed as the account develops.
THE PROOF / DRINKSTUFFGOOGLE ADS
LESS WASTE.
MORE CHEERS.
A wide product catalogue. A sharper focus on what sells. More than double the return on ad spend.
See the decisions behind the resultRETURN ON AD SPEND8.06×
A published client result, with the full context in the case study.
UP FROM 3.81×
Sep 2024–Feb 2025 vs the same months a year earlier.A published client result, with the full context in the case study.
03 / WORKING TOGETHERCLICKS / IN YOUR CORNER
A CLEAR START.
A WORKING RELATIONSHIP.
REVIEW.
Check access, structure and measurement. Share the priorities and explain any issues that need your team’s input.
TAKE IT FORWARD.
Put the agreed account work in motion. Develop the creative with you and keep responsibility for the management clear.
KEEP TALKING.
Stay in touch about the work and the results. If the evidence changes our recommendation, explain why.
THE PEOPLE IN YOUR CORNERCLICKS / IN YOUR CORNER
SMALL TEAM.
FULLY INVESTED.
You work with senior people developing the ideas, making the advertising and managing the account. Creative and media decisions stay connected, with a clear view of who is responsible and what happens next.
Meet your next team04 / YOUR QUESTIONSCLICKS / IN YOUR CORNER
QUESTIONS
ABOUT THE WORK.
What does your PPC management cover?
Account strategy, campaign management, bidding, budget allocation, ad copy and testing, with measurement and landing page recommendations. We agree the scope around the accounts you run. Google Ads and Microsoft Advertising can be managed together; paid social has its own creative and audience requirements.
Can you take over an existing account?
Yes. We review the history, tracking and campaign structure before deciding what to change. Useful learning and campaigns that are working should inform the next plan. We will discuss access and the handover with your team.
How do agency fees and advertising spend work?
We explain the management scope and fee separately from the money spent on media platforms. The work required depends on account complexity, channels and the support your team needs. We can discuss that with a view of your current spend and objectives.
Can you work alongside our marketing team?
Yes. We can manage the accounts while your team leads the wider campaign or creative, develop the work together, or take on more of the delivery. The division of responsibilities should be clear at the start and practical as the work develops.
What happens if performance is below target?
We look at what has changed and how reliable the available data is. We will explain what we can establish, what needs investigating and what we recommend doing next. Lead quality and the sales cycle matter alongside the platform’s conversion figures.
Who is Clicks a good fit for?
We work with businesses and marketing teams who want more from their advertising. If you need experienced account management and a direct working relationship, tell us what is happening in the account and what you would like to change.
Cambridge. Manchester. Your audience.
We plan around the people your campaign needs to reach. Explore the local agency and service information below.
LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALKABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.