Advertising formatsINDEPENDENT MINDS. SHARED AMBITION.

Cinema advertising that commands total audience attention.

Cinema advertising agency placing your brand on the big screen. Premium audience attention, full sight, sound, and motion in UK cinemas nationwide.

TV + STREAMING / AN AUDIENCE WITH A REASON
SkyITV MediaChannel 4
THE BIG SCREEN.
THE RIGHT
AUDIENCE.

Plan for the people.
Make the format count.

CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE CONTEXTCLICKS / INTRO

Why Cinema Advertising.

01

Unparalleled attention quality

No skipping, no second screening, no ad blockers. Cinema audiences give your ad their full, undivided attention in a dark room with a massive screen and surround sound.

02

Emotional storytelling impact

The big screen experience amplifies emotional response. Cinema ads generate stronger memory encoding, brand association, and purchase intent than the same creative on any other screen.

03

Targeted by film and genre

Place your ad before specific films or genres to align with your target audience. Family films for parenting brands, action blockbusters for automotive, indie films for premium lifestyle products.

04

Premium brand environment

Cinema is perceived as a premium entertainment experience. Brands that advertise in cinema benefit from the halo effect of appearing alongside high-production-value content.

Sam Haddadi, Managing Director at Clicks
SAM HADDADI / MANAGING DIRECTOR
Steven Allen, Director of Client Services at Clicks
STEVEN ALLEN / CLIENT SERVICES
THE PEOPLE BEHIND THE PLAN.

BOLD THINKING.
EXPERIENCED HANDS.

You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.

Get to know us
02 / How It WorksCLICKS / PROCESS

The process.

We select cinema sites and film packages based on your target audience demographics and geographic requirements. Ads are produced to Digital Cinema Package specifications for guaranteed quality on the big screen. Campaign timing is aligned with film release schedules to maximise relevant audience delivery. We provide admissions-based reporting showing exactly how many people saw your ad.

03 / STRAIGHT ANSWERSCLICKS / FAQ

GOOD QUESTIONS.

How much does cinema advertising cost?

Cinema advertising is sold on a cost-per-thousand (CPT) basis, typically ranging from 8 to 15 pounds per thousand admissions. A national campaign across all major chains might start from 30,000 to 50,000 pounds. Local campaigns targeting individual cinemas can be run for a few hundred pounds. We plan to your budget and audience requirements.

Can I choose which films my ad appears before?

Yes. You can buy specific film packages (e.g., all Marvel screenings), genre packages (all family films, all horror), or certificate packages (all 12A, all 15). This lets you align your ad with the audience profile that best matches your brand. Premium film packages command higher rates but deliver very targeted audiences.

What format do cinema ads need to be in?

Cinema ads are delivered as Digital Cinema Packages (DCP), the industry standard for theatrical content. The typical specs are 2K or 4K resolution with 5.1 surround sound. Ads are usually 30 or 60 seconds. We can manage the entire production and DCP mastering process if needed.

How is cinema advertising effectiveness measured?

Cinema advertising is measured through admissions data (how many tickets were sold for screenings where your ad ran), brand tracking studies, and increasingly through mobile device matching that can link cinema exposure to subsequent online or in-store behaviour.

LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALK
ABOUT YOUR
ADVERTISING.

Tell us what you’re working on
and what you’d like to change.

CAMBRIDGE / MANCHESTER / EVERYWHERE