Connected TV advertising: precision targeting on the biggest screen in the home.
Connected TV advertising agency running CTV and streaming ads across UK households. Precision targeting on the biggest screen in the home.
THE RIGHT
AUDIENCE.
Plan for the people.
Make the format count.
Why Connected TV Advertising.
Household-level targeting
Target specific households based on demographics, interests, purchase behaviour, and postcode. CTV delivers TV-quality ads to precisely the people you want to reach.
Non-skippable, full-screen delivery
CTV ads play full-screen with sound on, and most formats are non-skippable. This guarantees your full creative is seen and heard, not scrolled past or muted.
Measurable outcomes
Track impressions, completion rates, reach, and frequency in real time. Advanced attribution can link CTV exposure to website visits, app installs, and offline purchases.
Incremental reach to cord-cutters
Reach younger and affluent audiences who have cancelled traditional TV subscriptions. CTV is often the only way to deliver video advertising to these households.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We identify your target audience and map them to available CTV inventory across broadcaster video-on-demand, free ad-supported streaming, and programmatic CTV exchanges. Campaigns are set up with household targeting, frequency caps, and geographic parameters. We produce or adapt your video creative to platform specifications and manage delivery across all channels. Reporting covers reach, frequency, completion rates, and downstream conversion metrics.
GOOD QUESTIONS.
What is the difference between CTV and linear TV advertising?
Linear TV advertising is bought through broadcasters in broad demographic slots (e.g., adults 25-54 during prime time). CTV advertising is delivered digitally to specific households through streaming apps and smart TVs. CTV offers granular targeting, real-time reporting, and no minimum spend thresholds that traditional TV requires.
Which CTV platforms can I advertise on?
Major UK CTV platforms include ITVX, Channel 4 streaming, Sky AdSmart, Samsung TV Plus, Pluto TV, and programmatic inventory across hundreds of streaming apps. The right platform mix depends on your target audience and budget. We plan across all available inventory to maximise reach and efficiency.
What is the minimum budget for CTV advertising?
CTV has much lower entry points than traditional TV. Programmatic CTV campaigns can start from around 5,000 pounds. Broadcaster VOD platforms like ITVX typically require 10,000 to 20,000 pounds minimum. We build plans that work within your budget while delivering meaningful reach.
Can I use my existing TV ad for CTV?
In most cases, yes. If you have a broadcast-quality video ad in 16:9 format, it can typically be used across CTV platforms with minor technical adjustments. We recommend reviewing creative length, as 15 and 30 second spots work best. We handle all format conversions and platform submissions.
ABOUT YOUR
ADVERTISING.↗
Tell us what you’re working on
and what you’d like to change.