Connected TV advertising: precision targeting on the biggest screen in the home.
Connected TV has fundamentally changed how brands buy television advertising. Instead of broad demographic buys through traditional broadcasters, CTV lets you serve targeted video ads to specific households through streaming services and smart TV apps. Over 70% of UK households now have a connected TV device, and streaming viewership continues to grow year on year. CTV combines the impact of big-screen, full-sound video with the targeting and measurement capabilities of digital advertising. You can reach specific audience segments, cap frequency, and track outcomes, capabilities that traditional TV has never offered. We plan and buy CTV campaigns across all major platforms including ITVX, Channel 4, Sky AdSmart, Samsung TV Plus, and programmatic CTV inventory.
Why Connected TV Advertising.
Household-level targeting
Target specific households based on demographics, interests, purchase behaviour, and postcode. CTV delivers TV-quality ads to precisely the people you want to reach.
Non-skippable, full-screen delivery
CTV ads play full-screen with sound on, and most formats are non-skippable. This guarantees your full creative is seen and heard, not scrolled past or muted.
Measurable outcomes
Track impressions, completion rates, reach, and frequency in real time. Advanced attribution can link CTV exposure to website visits, app installs, and offline purchases.
Incremental reach to cord-cutters
Reach younger and affluent audiences who have cancelled traditional TV subscriptions. CTV is often the only way to deliver video advertising to these households.
The process.
We identify your target audience and map them to available CTV inventory across broadcaster video-on-demand, free ad-supported streaming, and programmatic CTV exchanges. Campaigns are set up with household targeting, frequency caps, and geographic parameters. We produce or adapt your video creative to platform specifications and manage delivery across all channels. Reporting covers reach, frequency, completion rates, and downstream conversion metrics.
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Common questions.
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