Digital billboards: outdoor advertising with a digital brain.
Digital billboard advertising on LED screens across the UK. Dynamic content, daypart targeting, and real-time creative changes. Plan your campaign.
FOR A REASON.
Why Digital Billboard Advertising.
Dynamic creative capabilities
Change your message based on time of day, weather, live data feeds, or current events. A coffee brand can advertise hot drinks on cold mornings and iced coffee in the afternoon. This relevance drives results.
Rapid deployment
No printing, no installation crews, no waiting. Digital billboard creative can go live within hours of approval, making it ideal for reactive campaigns, product launches, and time-sensitive promotions.
Vivid visual impact
High-resolution LED screens deliver brightness and colour that static posters cannot match, especially in low-light conditions. Movement and animation catch the eye in busy environments.
Flexible buying options
Buy by the slot, the hour, or the day. Run campaigns for a single afternoon or an entire quarter. Programmatic DOOH platforms allow precise scheduling and budget control.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We identify the digital billboard locations that best match your audience and geography. Creative is designed for the specific screen dimensions and viewing conditions, and we can produce multiple versions for daypart or conditional triggers. Campaigns are booked either directly with media owners or through programmatic DOOH platforms. Content is uploaded digitally and goes live according to your schedule. We monitor live playout and can swap creative at short notice.
GOOD QUESTIONS.
How does digital billboard pricing work?
Digital billboards are typically sold by share of voice, meaning your ad appears in rotation with a set number of other advertisers. Pricing depends on the screen location, your share of the rotation, and campaign duration. A common format is one slot in a six-ad rotation, giving you roughly 10 seconds of display every minute.
What is programmatic DOOH?
Programmatic digital out-of-home allows you to buy digital billboard slots through automated platforms, similar to how online display ads are purchased. You can set audience targeting, daypart scheduling, and budget caps, then the system buys available slots that match your criteria. It brings digital-style precision to outdoor advertising.
Can I use video or animation on digital billboards?
Most digital billboards accept static images and simple animations. Full video with audio is generally reserved for indoor digital screens. Roadside digital billboards typically display each ad for 6 to 10 seconds, so motion should be used sparingly to ensure the message lands quickly.
How do digital billboards compare to traditional static billboards?
Digital billboards offer flexibility and speed that static cannot match. You can change creative instantly, run conditional content, and buy short campaigns. However, static billboards offer 100% share of voice (your ad is always showing) and can be more cost-effective for long-term brand building. Many campaigns benefit from a mix of both.
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