DOOH advertising: outdoor media with digital precision.
DOOH advertising agency planning digital out-of-home campaigns across the UK. Programmatic screens, real-time targeting, and measurable results.
FOR A REASON.
Why DOOH Advertising.
Dynamic creative capabilities
Change your ad in real time based on weather, time, location, sports scores, or stock levels. Dynamic creative makes your outdoor ads responsive and relevant in a way static never could.
Programmatic buying precision
Buy screen time based on audience data, not just location. Programmatic DOOH lets you target specific demographics and set frequency caps, just like online advertising.
Cross-channel integration
Sync your DOOH campaigns with mobile, social, and search activity. Retarget people who have seen your outdoor ad with follow-up messaging on their devices.
Real-time measurement
Track impressions, audience composition, and footfall impact in near real time. DOOH provides accountability that traditional outdoor has always lacked.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We identify the screen networks and locations that best match your target audience using footfall data and demographic profiling. Campaigns are set up through programmatic demand-side platforms with audience triggers, daypart scheduling, and budget controls. Creative is produced in multiple formats to suit different screen ratios. We monitor delivery and performance continuously, optimising targeting and creative rotation throughout the campaign.
GOOD QUESTIONS.
What is the difference between DOOH and traditional OOH?
Traditional OOH uses printed posters on static panels. DOOH uses digital screens that can display multiple ads in rotation, change content dynamically, and be bought programmatically. The key advantage of DOOH is flexibility: you can update creative instantly, target by audience data, and measure results more accurately.
How does programmatic DOOH targeting work?
Programmatic DOOH uses mobile device data and footfall analytics to understand who is near a screen at any given time. You set audience criteria (age, income, interests) and the system bids on screen slots where your audience is most concentrated. It brings digital-style targeting to physical screens.
Can I run a DOOH campaign in specific locations only?
Absolutely. You can select individual screens, specific venues, postcodes, or radius targeting around your stores. DOOH offers granular geographic control, from single-screen buys in one shopping centre to nationwide network campaigns.
What creative formats do DOOH screens accept?
Most DOOH screens accept static images and short animations (typically 6 to 10 seconds). Full-motion video is available on many screens. Creative specs vary by screen owner and format, but common resolutions include 1080x1920 (portrait) and 1920x1080 (landscape). We produce creative to match every screen in your plan.
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