Google Shopping ads that put your products in front of ready buyers.
Google Shopping ads agency managing product listing campaigns that drive revenue. Feed optimisation, bid strategy, and performance tracking included.
THEY NEED.
TO CHOOSE.
A CLICK.
Intent. Creative. Measurement.
Every part has a job to do.
Why Google Shopping Ads.
Visual product placement
Shopping ads show your product image, price, and brand at the top of Google. This visual format attracts qualified clicks from people who can see exactly what they are getting before they click.
Feed-driven automation
Google matches your products to relevant searches automatically based on your feed data. A well-optimised feed means better matching, more impressions, and lower cost per click.
High purchase intent traffic
Shopping ads appear for product-specific searches where buying intent is strongest. The people clicking your ads already know what they want and are comparing options.
Performance Max integration
Google's Performance Max campaigns extend your Shopping ads across YouTube, Display, Discover, and Gmail. One campaign structure can reach customers across every Google surface.
Granular product-level data
See exactly which products are driving clicks, conversions, and revenue. This product-level reporting lets you adjust bids, budgets, and inventory decisions with precision.
BOLD THINKING.
EXPERIENCED HANDS.
You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.
Get to know usThe process.
We start by auditing and optimising your product feed, ensuring titles, descriptions, images, and attributes are structured for maximum visibility. Campaign architecture is built around your product categories and margin profiles. We implement smart bidding strategies calibrated to your target ROAS, then monitor and adjust at the product and query level daily.
LESS WASTE.
MORE CHEERS.
A wide product catalogue. A sharper focus on what sells. More than double the return on ad spend.
See the decisions behind the resultUP FROM 3.81×
Sep 2024–Feb 2025 vs the same months a year earlier.A published client result, with the full context in the case study.
GOOD QUESTIONS.
How does Google Shopping differ from regular search ads?
Google Shopping ads are driven by your product feed in Google Merchant Center, not by keywords. Google automatically matches your products to relevant searches based on your feed data. Shopping ads also display product images, prices, and ratings, which typically generate higher click-through and conversion rates than text ads.
What is product feed optimisation?
Feed optimisation means improving the data you send to Google Merchant Center: writing keyword-rich product titles, detailed descriptions, accurate categorisation, and high-quality images. A better feed leads to better search matching, more impressions, and higher quality scores, which directly translates to more sales at lower cost.
Should I use Standard Shopping or Performance Max?
Performance Max has largely replaced Standard Shopping for most advertisers, as it extends your product ads across all Google surfaces. However, Standard Shopping still offers more granular control over search queries and bids. We often recommend a hybrid approach, using Performance Max for broad reach and Standard Shopping for your highest-priority products.
How much should I budget for Google Shopping?
Budget depends on your product catalogue size, competition, and target ROAS. Most e-commerce brands start with 2,000 to 5,000 pounds monthly and scale based on profitability. The key metric is return on ad spend, not total spend. We will model expected returns before committing budget.
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