Advertising formatsINDEPENDENT MINDS. SHARED AMBITION.

Instagram advertising where visuals drive action.

Instagram advertising agency creating scroll-stopping visual campaigns. Reels, Stories, and feed ads that drive engagement and conversions.

CREATIVE + AUDIENCE + TIMING
GIVE THE
SCROLL A
REASON TO STOP.

Make the message fit the moment.

CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE CONTEXTCLICKS / INTRO

Why Instagram Advertising.

01

Visual-first buying environment

Instagram users are in discovery mode. They are browsing, saving, and sharing products. Your ads enter a context where commercial intent is already high.

02

Multiple creative surfaces

Reels, Stories, feed ads, Explore placements, and shopping tags each offer different ways to present your brand. We use the right format for each message and audience segment.

03

Seamless Meta integration

Instagram campaigns run through Meta Ads Manager alongside Facebook, giving you unified audience targeting, budget management, and cross-platform optimisation.

04

Strong e-commerce features

Product tagging, Instagram Shop, and collection ads create a direct path from discovery to purchase without leaving the app. The buying friction is minimal.

Sam Haddadi, Managing Director at Clicks
SAM HADDADI / MANAGING DIRECTOR
Steven Allen, Director of Client Services at Clicks
STEVEN ALLEN / CLIENT SERVICES
THE PEOPLE BEHIND THE PLAN.

BOLD THINKING.
EXPERIENCED HANDS.

You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.

Get to know us
02 / How It WorksCLICKS / PROCESS

The process.

We build Instagram campaigns within Meta Ads Manager, using audience data and creative strategy tailored to how people use the platform. Creative is designed for each placement: vertical for Reels and Stories, square or landscape for feed. We test variations across audiences and formats, then optimise toward your conversion goals. For e-commerce, we integrate your product catalogue for dynamic product ads.

03 / STRAIGHT ANSWERSCLICKS / FAQ

GOOD QUESTIONS.

Should I advertise on Instagram or Facebook?

In most cases, both. Meta's advertising system is designed to optimise across platforms, and restricting placements to one platform usually increases your costs. That said, if your audience skews younger or your product is highly visual, Instagram often delivers stronger engagement. We test and let the data decide.

What type of content performs best on Instagram?

Reels currently receive the highest organic and paid reach. Short-form video content, user-generated content, and behind-the-scenes footage consistently outperform polished brand imagery. Authenticity and movement catch the eye in a fast-scrolling feed.

How do Instagram Shopping ads work?

You connect your product catalogue to Meta Commerce Manager, then create ads that tag specific products. Users can tap the tag to see the product name, price, and a link to purchase. Collection ads showcase multiple products in a single immersive format.

Can I run Instagram ads without a large following?

Absolutely. Paid advertising on Instagram has no relationship to your follower count. You are buying access to Meta's audience targeting, not relying on organic reach. Many of our most successful Instagram advertisers have modest followings.

LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALK
ABOUT YOUR
ADVERTISING.

Tell us what you’re working on
and what you’d like to change.

CAMBRIDGE / MANCHESTER / EVERYWHERE