Retargeting that converts warm audiences into paying customers.

The terms are often used interchangeably. Technically, retargeting typically refers to serving display or social ads to past website visitors using cookies or pixels. Remarketing often refers to re-engaging past customers via email. In practice, both aim to bring back people who have already interacted with your brand.

This depends on your sales cycle. For impulse purchases, 7 to 14 days is usually sufficient. For high-consideration products like cars or holidays, 30 to 90 days may be appropriate. We configure different audience windows and reduce frequency over time so messaging stays relevant to where the person is in their decision process.

Yes. First-party data retargeting (using your own website data and customer lists) remains fully effective. Platforms like Meta and Google use logged-in user data for targeting, which does not rely on third-party cookies. We also build strategies around server-side tracking and enhanced conversions to future-proof your retargeting.

A common starting split is 70% prospecting and 30% retargeting, but this varies. Brands with high website traffic can allocate more to retargeting. The key principle is that retargeting should never run in isolation because it depends on prospecting to fill the top of the funnel.