Advertising formatsINDEPENDENT MINDS. SHARED AMBITION.

TikTok advertising that feels native, not forced.

TikTok advertising agency delivering high-performing video ad campaigns. Reach younger audiences with creative that feels native to the platform.

CREATIVE + AUDIENCE + TIMING
GIVE THE
SCROLL A
REASON TO STOP.

Make the message fit the moment.

CLICKS / CAMBRIDGE & MANCHESTERSTRATEGY. CREATIVE. MEDIA.
IN THIS PICTURE
01 / THE CONTEXTCLICKS / INTRO

Why TikTok Advertising.

01

Unmatched attention metrics

TikTok users are actively watching, not passively scrolling. Average session times exceed 90 minutes, giving your ads more opportunity to land.

02

Algorithm-driven discovery

The For You page surfaces content based on interest, not follower count. This means even new brands can achieve massive reach with the right creative.

03

Lower production barriers

Polished, high-production ads often underperform on TikTok. Authentic, creator-style content wins, which means faster turnaround and lower creative costs.

04

Younger demographic access

TikTok skews heavily toward 18 to 34 year olds. If your customer base includes Gen Z or younger millennials, this is where they are paying attention.

05

Full-funnel ad products

From TopView takeovers to in-feed ads, Spark Ads, and TikTok Shop integrations, the platform now supports every stage of the customer journey.

Sam Haddadi, Managing Director at Clicks
SAM HADDADI / MANAGING DIRECTOR
Steven Allen, Director of Client Services at Clicks
STEVEN ALLEN / CLIENT SERVICES
THE PEOPLE BEHIND THE PLAN.

BOLD THINKING.
EXPERIENCED HANDS.

You work with senior people developing the ideas, making the advertising and running the campaigns. Creative thinking stays close to the media decisions, and we keep you informed as the work moves forward.

Get to know us
02 / How It WorksCLICKS / PROCESS

The process.

We analyse your target audience and identify the content trends, sounds, and styles that resonate with them on TikTok. Our creative team then produces native-feeling video ads, often in collaboration with creators. Campaigns are structured using TikTok Ads Manager with proper audience segmentation and conversion tracking. We test aggressively and scale what performs.

03 / STRAIGHT ANSWERSCLICKS / FAQ

GOOD QUESTIONS.

Is TikTok advertising only for brands targeting teenagers?

No. While TikTok initially skewed very young, the platform's user base has matured significantly. The fastest-growing demographic is 25 to 44 year olds. We are running successful campaigns for B2B brands, financial services, and premium consumer goods.

What type of creative works best on TikTok?

Content that looks and feels like organic TikTok posts consistently outperforms polished ads. That means vertical video, trending sounds, quick cuts, and authentic presentation. We create content that blends into the feed rather than standing out as advertising.

How does TikTok advertising pricing compare to Facebook?

CPMs on TikTok are currently competitive with, and often lower than, Facebook in many verticals. Cost per click tends to be slightly higher, but engagement rates and watch times are significantly better, which often translates to stronger brand recall and conversion rates.

Can I track conversions from TikTok ads?

Yes. TikTok Pixel and Events API provide robust conversion tracking. We implement server-side tracking where possible to ensure accurate attribution, and we integrate with your analytics stack for a complete view of performance.

LET’S TALK ABOUT THE BRIEF.CLICKS / CAMBRIDGE & MANCHESTER
LET’S TALK
ABOUT YOUR
ADVERTISING.

Tell us what you’re working on
and what you’d like to change.

CAMBRIDGE / MANCHESTER / EVERYWHERE