In September 2018 Google achieved an enormous share of the search engine market, topping out at 75.05 for laptops and desktop computers, and 76.25 [1] for mobiles. These numbers make it simple for businesses to choose which engine to run a PPC campaign on – but competition is obviously going to be absolutely enormous in every industry given the huge dominance of Google over what we search on. Reddit isn’t the ‘front page of the internet’ – Google is! And, as promised, here are 8 amazing things you can do with Google Maps after you’ve Googled Your Business!
Generating Leads! As you can see from our listing here, Google provides incredibly helpful information to both users and businesses (which is great considering it is a free service!). We have a landline telephone number, and after we put it into our listing it is displayed and make clickable with the ‘tel’ link – which means on mobile, you’ll be calling in two taps – one on the link, the second on your phone’s ‘Call’ button. No need to grab a pen and paper and write it down! We take calls from many people looking for advice on how to boost their digital presence – and a quick call can often mean a new client!
Visible Google Reviews Peer reviews are possibly one of the most powerful digital marketing assets any business can have. Some companies even spend thousands on TV advertising and dedicate some of their add to their scores on review sites like Trustpilot and Tripadvisor. Word-of-mouth is still a great marketing tool and is part of account and relationship management, however, reviews are fast-becoming superior as more and more commerce is conducted online. So, like a trophy cabinet, get great reviews and display them proudly!
Boost Site Traffic Having a GBL with a map-address for your business boosts your search rankings automatically so long as you’ve filled in everything relevant as well as added images, opening hours and of course your map location!
Boost Conversions Practically everyone not on holiday is busy. This means that their time is precious and easy to navigate websites with great UI design is critical to any conversion-rate-optimisation (CRO) The google business listing can, through the buttons under the header; make it easier than ever to click straight through to your home-page (or, alternatively, a designated funnel page) – where they can learn more about what you do, how you can help them, and of course, do business!
Office Hours This one is pretty straightforward, add your office hours. That way people won’t be annoyed when they call and get no answer, and via an appointments system, you can even book time guaranteed to be in your office hours via an initial consultation.
Satnav for your clients to you, zero cost, maximum usefulness! Having a pin on google maps for your business not only makes you visible to tourists (which may be useful if your business model places them in your customer profile) but one tap on the little pin brings up the GBL as well as directions, which will open in the google maps app on iOS and Android, and can minimise your clients getting lost – and costing you money! How does that cost money? Because being lost is wasted time.
Best Practices Ensure that your GBL is fully filled-out with all the information it requires and that you have chosen the correct industry and/or service that your clients are looking for! Google’s mission has always been to make everything more accessible and easier to find – make sure that you fill everything out – otherwise you don’t really have a GBL, to begin with…
Too technical? As experts in PPC, CRO and chiefly SEO in Cambridge, Clicks Marketing can get any business web-ready quickly, affordably, and generating results in the form of ROI that will put a smile on your face for hours… and hours! Get that smile on-order and contact us today! [Sources] [1] https://bit.ly/2lDCLk8 | Retrieved 27/09/19 [2] https://bit.ly/2ncTvzi | Retrieved 27/09/19
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